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From new demands to the need for hyper-personalization: generative AI at the service of customer relationships. Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here’s a look back at what Hanan Ouazan, Partner Data Science & Lead Generative AI at Artefact, had to say at […]
The world of online marketing is constantly evolving, and one of the most exciting developments in recent years is the growing use of generative artificial intelligence (AI) such as ChatGPT. Companies are faced with the challenge of adopting innovative technologies to improve their visibility in search engines while maintaining high-quality standards. Recently my colleague Carolin […]
