HOW DOES GENERATIVE AI CREATE MORE PERSONALIZED MARKETING?
From new demands to the need for hyper-personalization: generative AI at the service of customer relationships. Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here’s a look back at what Hanan Ouazan, Partner Data Science & Lead Generative AI at Artefact, had to say at […]